Our guest today is no stranger to the entertainment community here in El Paso. For 14 years now, he and his team have been at the forefront of La Frontera's progression with music and venues, hosting what is now a mountain-sized catalog of artists at various levels of audience size. Ranging from morning brunches, to shows at their own main venue, to closing the streets of downtown for the weekend, our guest has seen the potential, success, and even some shortcomings from producing events at such a high scale. Through these experiences, he has learned what it takes to grow a brand of such magnitude, and what comes with all of the growth. For us, it's one great night on top of another, but for the team operating this - it's many late nights of grind mode, and many days of some more of that, along with uncertainties and curveball after curveball. This episode, it is an honor to get even just a glimpse of understanding what it means to drive a community's culture forward at this level, and we are appreciative for the transparency our guest provided through these stories. The man hardly needs any introduction! Ladies and gentlemen, without further ado, live at the HQ… we welcome, J&K's own, JOHNNY ESCALANTE.

Chapters:
1. 0:00 - Introductions
2. 2:16 - Initial Reflections After Hosting Boiler Room
3. 7:17 - Entertaining the Idea of Music Management
4. 11:45 - The Logistics and Strategy Behind Booking Shows
5. 15:22 - Understanding the Pivot of Lost & Found
6. 21:51 - Mastering El Paso’s Entertainment Market
7. 29:47 - Trusting & Adjusting Your Creative Direction
8. 37:49 - The Logistics & Details Behind Building Concepts
9. 44:54 - Retaining As Much Control Throughout Your Growth
10. 55:19 - How a Brand Evolves a Concept & Influences People
11. 1:04:02 - Improving Upon Each Event That You Produce
12. 1:08:33 - Staying Above All of Life’s Challenges
13. 1:17:21 - Realizing Potential & Overcoming Self-Projections
14. 1:25:58 - Creating Digital Content From the Live Events
15. 1:31:45 - Staying True to the Pace of the Market’s Growth
16. 1:37:49 - Closing Words